Description
The Story Behind the Hoodie
When Summer Owens received her breast cancer diagnosis, her first words were the same ones that carried her through teen motherhood, personal loss, and professional challenges: S.O. What! Her next words were, “So NOW what?”
That mindset—choosing resilience over fear and action over despair—became the inspiration for the S.O. What! Breast Cancer Awareness Hoodie.
For over a decade, the original S.O. What! Hoodie has been a badge of perseverance, helping people everywhere declare, “Life gave me challenges. S.O. What! I am still moving forward.” Now, the pink edition carries that same bold message while honoring the fight against breast cancer.
Why You’ll Love It
Empowering Design – Features the iconic S.O. What! logo with a breast cancer awareness ribbon.
Premium Comfort – Crafted from soft, durable fabric that works year-round.
Unisex Fit – Relaxed, true-to-size style that looks good on everyone.
Support Two Great Causes – A portion of every sale directly supports a breast cancer fighter and the S.O. What! Foundation’s youth programs.
Whether you wear it as a survivor, gift it to someone newly diagnosed, or celebrate a loved one ringing the bell, the S.O. What! Breast Cancer Awareness Hoodie is more than clothing—it’s a visible declaration of courage, community, and hope.
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